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of the CS85 COUPE, all models within
the series will chiefly target drivers looking
to personalize their driving experience.
Everything in the design of the vehicles will
be focused on the satisfaction of the driver
each and every minute he or she is behind
the wheel. The rollout of the series is the
positive result of the automaker’s imple-
mentation of its innovation and entrepre-
neurship plan – an entrepreneurship plan
that is now in its third iteration, as well as
the result of the carmaker’s commitment to
constantly drive transformation and devel-
op world-class vehicles.

“My life, my style” – empowering the new
middle-class lifestyle

Beyond all the features of the C85 COUPE,
many of them unprecedented, CS85
COUPE’s brand proposition of “living life
how it should be lived” better empowers
the new urban middle-class, a group that
refuses to settle for any kind of mediocrity.
As this growing segment of the popula-
tion lets their voice be heard, they are ever
more willing to do what is necessary to
lead their lives the way they want to lead
them. It is a message that has been fully
incorporated into every aspect of the de-
sign of the vehicle.

Over the years, Changan has made signif-
icant progress in establishing a leadership
position in the global automobile market,
on the back of excellent results. As one of
the leading automakers in China, Changan
is always and fully committed to the de-
velopment of world-class vehicles, and
through its three entrepreneurship plans,
its systematic capacity and prowess at
vehicle manufacturing are constantly being
enhanced. We believe that the introduc-
tion of the CS85 COUPE gives a whole
new look to the Chinese SUV market, to
the new middle-class consumers that
Changan serves and to Changan itself.

SOURCE Changan Auto

42 JUNE 2019 Rider's Piazza china 2 wheels 43